Press Release
ZF Aftermarket Unifies Global Brand Presence Across Its Portfolio
- Beginning in 2027, the rollout of the new unified brand packaging design across North America will strengthen brand recognition, simplify portfolio navigation and deliver a more consistent customer experience.
- The new design builds on the legacy of ZF’s trusted brand identities while strengthening their connection to ZF’s OE expertise, technical services and digital solutions.
- The phased global rollout will create a stronger, more visible connection between ZF and its premium aftermarket brands.
- Visit ZF Aftermarket at AAPEX 2026 to experience the new unified packaging design firsthand in The Forum, Booth #F13011.
LAS VEGAS, NV - November 2, 2026. ZF Aftermarket will make a strong statement at AAPEX 2026 with the North American debut of its new unified brand packaging design, alongside an expanded portfolio of solutions for independent workshops. First presented at Automechanika Frankfurt 2026, ZF Aftermarket’s unified global brand and packaging approach makes it easier for workshops, distributors and fleets to recognize products, navigate the portfolio and access the right support. Rolling out in phases, the new approach strengthens the visible connection between ZF and the established LEMFÖRDER, SACHS, WABCO and TRW brands while preserving the expertise and trust each has built with customers. This future-forward strategy brings parts, diagnostics, training and digital solutions together behind one clear objective: Maximizing Uptime.
As part of ZF Group, ZF Aftermarket builds on the technology company’s original equipment expertise to serve the evolving needs of the aftermarket. By combining this expertise with a clearer, more consistent ZF brand identity across its portfolio, ZF Aftermarket gives customers easier access to the products, services and solutions they need to Maximize Uptime, while product quality, availability and established brand expertise remain unchanged.
“Our ZF brands stand for the technical expertise, performance quality and OE heritage we are proud to bring to the aftermarket. By creating a more consistent ZF brand identity across our brand portfolio, we are helping our customers make choices they can rely on and that optimize the value workshops, distributors and fleets require. It is another step in delivering holistic solutions that Maximize Uptime,” says Chris Battershell, Head of ZF Aftermarket, North America.
A Clearer Portfolio at First Sight
Consistent, unified packaging will be the most visible expression of the new approach. Introduced gradually across the portfolio, it will create a more cohesive appearance across product categories and show more clearly how ZF, LEMFÖRDER, SACHS, WABCO and TRW come together as one aftermarket offering. In Mexico, BOGE remains an important, well-established brand whose strong market presence and customer recognition will continue to play a key role in ZF Aftermarket’s regional portfolio. Customers will retain the product brands they know, now with a stronger visual connection to ZF’s technology, systems knowledge and global support.
“This evolution builds on the strength and legacy of our established brands while creating a clearer, more consistent connection to ZF. The unified design will help customers recognize our portfolio more easily and understand the full breadth of expertise, services and solutions available to support their business,” says Camilla Davison, Global Head of Marketing and Communications, ZF Aftermarket.
From OE Knowledge to Everyday Results
ZF develops highly advanced dynamic systems for passenger cars, commercial vehicles and industrial technology. ZF Aftermarket translates that systems knowledge into practical support for daily operations: high-quality parts, advanced repair solutions, diagnostics, training, technical assistance and digital tools. As vehicles become more complex, this connected offer helps workshops complete repairs efficiently, distributors serve customers with confidence and fleets reduce avoidable downtime.
One Portfolio, One Clear Customer Outcome
The phased rollout supports ZF Aftermarket’s evolution from a parts supplier to an end-to-end solutions partner. A clearer brand architecture will make the portfolio easier to understand without asking customers to give up the brands they trust. By connecting those brands more directly with ZF’s OE expertise and service ecosystem, ZF Aftermarket is turning Maximizing Uptime from a promise into a more consistent customer experience.
“ZF Aftermarket is well positioned for sustained growth in North America. As we expand product coverage across key categories, we are taking a customer-centric approach that extends well beyond parts—connecting OE expertise, trusted brands, advanced services and digital capabilities through an end-to-end solutions ecosystem. The rollout of our unified brand packaging design concept, beginning in 2027, will make that broader value more visible and accessible to workshops, distributors and fleets across the region,” says Chris Battershell, Head of ZF Aftermarket, North America.
ZF leaders will be on site at AAPEX 2026 to welcome attendees to the company’s all-new display in The Forum. Bringing ZF Aftermarket’s end-to-end solutions ecosystem to life, the exhibit will showcase key products and solutions for passenger cars and commercial vehicles, ZF [pro]Diagnostics, award-winning ZF [pro]Tech training, remanufacturing and the latest Chassis 2.0 technologies. Visit Booth #F13011 to meet with ZF leaders and technical experts and explore the breadth of the company’s aftermarket portfolio.